Video: 100 Masters Express and Star latest AR feature

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We’re very excited that the Express & Star have produced another Augmented Reality feature for out 100 Masters campaign.

Today’s feature concentrates on four of our nominated masters; award-winning cactus breeder Stan Griffin, master of typography John Neave, the UK’s first Breakdancing B-girl Hanifa McQueen Hudson and amazing animator Drew Roper.

By using a free smartphone app called LAYAR you can scan the Express & Star feature and see the page come to life with animations by artist duo Juneau Projects and videos by reporter Doug Wootton.

Pick up your copy of the Express & Star today and be one of the first people to see the content, as well as helping the newspaper make history as the first regional daily papers to use this great technology!

“This is an exciting first, as we have worked in collaboration with the Express and Star, the country’s biggest regional newspaper, to bring artwork into 80,000 households across the West Midlands.” Comments 100 Masters creative producer Liam Smyth.

“The lead artists on 100 Masters, Juneau Projects, have produced special Augmented Reality animations that are triggered by readers viewing the newspaper through their smartphone. This is one of the first non-commercial uses of AR technology in a UK newspaper and an incredible achievement.”

Do you know a skilled person who deserves to be recognised for their passion and commitment then you have just a few days left to nominate them for 100 Masters!

Nominate them here. It’s really quick & simple!

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