Get To Know
Our Team
Meet the passionate team behind Creative Black Country. We bring together creativity, expertise and community spirit to deliver projects across the region.
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Sajida Carr
Director of Operations and Development
I have overall responsibility for operations and development for CBC which includes financial management, evaluation and governance. My roles also involves developing authentic strategic relationships and identifying creative opportunities. I’m excited about the unique collaborations which are built on what already exists in the Black Country… its stories, people, place, heritage, businesses, talent. Previous to the this role I spent a number of years focussing on developing non-traditional audiences within the Museums and Heritage sector.
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Parminder Dosanjh
Creative Director
I work closely with our Creative Producers and partner organisations to develop people’s ideas and ambition to make the Black Country an even more creative place.
I look for interesting meeting points and collaborations between sectors e.g. arts, business, media, to help increase creative opportunities in the area. I love this role, it combines the skills from my previous life with ACE, BBC and working with independent arts organisations and artists. -

Kerry O’Coy
Marketing & Content Manager
I work across the programme looking after everything from our social media channels to print, PR & marketing, updating the website and telling the rest of the Black Country and UK (and sometimes the world) about our brilliant projects and events.
The role is a wonderful mix that continually changes depending on the project and brings together my skills in publishing and PR perfectly. -

Yvonne Gregory
Fundraising Manager
My role is to develop and coordinate fundraising activities to help Creative Black Country realise its ambitious programme of work and to build fundraising networks across the region. I have been fortunate enough to gain over 25 years experience of the arts sector, working as a fundraiser and project manager for some of the Midlands most prestigious and innovative arts organisations including Midlands Arts Centre (MAC) Geese Theatre Company and Birmingham Royal Ballet. My passion is improving participation and accessibility of the arts for everyone.
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Gavin Medza
Programme Coordinator
My role is to coordinate and support the delivery of the Creative Black Country programme including activities, events, reporting and helping to promote arts and cultural sector development opportunities for communities across the Black Country.
I have worked within the arts sector for over 18 years co-ordinating a wide range of projects from participatory theatre in education tours to extra curricular peripatetic music lessons in schools. I also work part-time as a freelance videographer and musician with local indie band DINKY.
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Fiona Dye
Programme Coordinator
I am one of the Programme Coordinators here at CBC, working closely with my colleagues to support the wider Creative Black Country team and programme. I am also interim joint Project Lead for Making Our Mark.
The creative industries have been my workplace for more than thirty years, much of them spent in live broadcast and events. I’ve had some fantastic experiences and made great friends along the way. Creativity is a big part of my leisure time too. Drawing, writing, gardening, and baking all help me to relax.
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Kat Pearson
Impact Lead
My role is to carry out evaluation and monitoring across all CBC projects, and to think about how to present and use the findings. I have a background in research and evaluation having recently completed a PhD about placemaking, cities of culture and television. Outside my role at CBC I am a trustee at Moseley Road Baths, an Edwardian swimming pool in Birmingham, and I am passionate about advocating for heritage and culture for the West Midlands.
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Nelson Douglas
Creative Adviser - Wolverhampton
I’m a freelance lens-based media artist and Senior Lecturer at Kingston University. My work spans both traditional and digital film and photography production. For the last twenty years, I have produced a series of exhibitions and films working with community groups excluded from mainstream society due to education, language, culture, and gender. Much of my work has been commissioned/exhibited by English Heritage, the Arts Council of Great Britain, commercial broadcast and The National Trust.
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Laura Dicken
Creative Adviser - Dudley
I’m an award winning visual artist and creative producer who is based in the Black Country, with over a decade of experience working on socially engaged projects locally, nationally and internationally. I’m the Creative Adviser for the Dudley Borough.
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Richard Franks
Creative Adviser - Walsall
I am the Creative Adviser for Sandwell and Walsall and am also a creative producer, graphic designer, and participatory artist. I have over twenty years of experience managing and delivering community-focused award-winning projects within the cultural, community, heritage, learning, and health and wellbeing sectors. I have lived in the Black Country for most of my life and am proud to call it home.
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Megan Parker
Creative Adviser - Sandwell
I am a Theatre Maker, Facilitator and Creative Producer who is passionate about celebrating local stories and heritage. Living in the Black Country my whole life I’m eager to showcase what the area has to offer. My work focuses on community based and socially engaged practices. I’m Creative Adviser for Sandwell and Place Lead for Tipton on the Three 15 Programme.
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